Avalara, Inc. / Rule of 40
The Rule of 40 is a rule of thumb for evaluating the performance of software-as-a-service (SaaS) companies. It states that the sum of the revenue growth rate and the profit margin should be at least 40%.
- EBITDA Margin
- -13.3%
- Revenue Growth
- 32.6%
- Total
- 19.3% < 40.0%
Peer Group Comparison
| Company | Revenue Growth | EBITDA Margin | Total |
|---|---|---|---|
| Avalara, Inc. | 32.6% | -13.3% | 19.3% |
| Daily Journal Corporation | 10.5% | 167.1% | 177.6% |
| ZOO Digital Group plc | -26.2% | -6.1% | -32.3% |
| ESI Group SA | 1.4% | 12.4% | 13.8% |
| SS&C Technologies Holdings, Inc. | 6.8% | 28.9% | 35.7% |
| Mensch und Maschine Software SE | -16.4% | 19.4% | 3.0% |
| Blackbird plc | -27.9% | -111.2% | -139.1% |
| BigCommerce Holdings, Inc. | 4.1% | -2.0% | 2.1% |
| Longfin Corp. | 0.0% | -21.6% | -21.6% |
| Upland Software, Inc. | -12.7% | -0.2% | -12.9% |
| LoopUp Group plc | -55.2% | -4.7% | -59.9% |
| Guidewire Software, Inc. | 22.6% | 7.6% | 30.2% |
| Truecaller AB (publ) | 15.6% | 35.1% | 50.8% |
| Paycom Software, Inc. | 10.2% | 37.1% | 47.3% |
| Tekcapital plc | -262.5% | 90.8% | -171.7% |
| Enea AB (publ) | 2.3% | 13.8% | 16.1% |
| Tern Plc | -21.4% | 894.3% | 873.0% |
| GetBusy plc | 22.5% | 6.2% | 28.7% |
| Alteryx, Inc. | 13.4% | -12.3% | 1.1% |
| Auction Technology Group plc | 3.9% | 39.7% | 43.6% |
| dotdigital Group Plc | 23.9% | 30.8% | 54.6% |
| Rocket Internet SE | 157.1% | -33.8% | 123.3% |
| Dassault Systèmes SE | 4.1% | 31.2% | 35.3% |
| Qualtrics International Inc. | 30.7% | -44.5% | -13.8% |
| Claranova SE | -0.0% | 8.7% | 8.7% |
| ePlus inc. | -1.4% | 8.4% | 7.0% |
| Waitr Holdings Inc. | -51.9% | -28.3% | -80.1% |
| China Online Education Group | -89.0% | -46.7% | -135.7% |
| PROS Holdings, Inc. | 8.0% | 2.1% | 10.1% |
| Alfa Financial Software Holdings PLC | 20.1% | 31.8% | 51.8% |
| Match Group, Inc. | -0.6% | 26.9% | 26.3% |
| NICE Ltd. | 11.4% | 28.0% | 39.4% |
| Paylocity Holding Corporation | 14.6% | 22.5% | 37.1% |
| PDF Solutions, Inc. | 17.8% | 4.5% | 22.3% |
| Asseco Poland S.A. | 3.9% | 16.8% | 20.7% |
| AppFolio, Inc. | 19.5% | 19.3% | 38.8% |
| The Trade Desk, Inc. | 23.2% | 19.6% | 42.8% |
| Money Forward, Inc. | 28.4% | -2.7% | 25.7% |
| Snowflake Inc. | 28.4% | -29.2% | -0.8% |
| HubSpot, Inc. | 18.9% | 3.4% | 22.3% |
| Autodesk, Inc. | 13.8% | 24.3% | 38.0% |
| Sap Se | 10.3% | 32.7% | 43.0% |
| Benefitfocus, Inc. | -5.7% | -9.8% | -15.6% |
| The Sage Group plc | 19.0% | 18.9% | 37.9% |
| Quadient S.A. | 2.4% | 18.5% | 20.8% |
| TeamViewer AG | 9.7% | 37.3% | 47.0% |
| Easy Software AG | -0.8% | 2.4% | 1.5% |
| Renren Inc. | 55.7% | 11.0% | 66.7% |
| Marin Software Incorporated | -9.9% | -36.0% | -45.9% |
| PTC Inc. | 11.4% | 34.8% | 46.2% |
| AppLovin Corporation | 34.3% | 58.6% | 92.9% |
| 8x8, Inc. | -0.7% | 5.8% | 5.1% |
| Intercede Group plc | 71.0% | 29.9% | 100.9% |
| Trustpilot Group plc | 38.1% | 6.7% | 44.8% |
| Vectron Systems AG | 6.3% | 2.6% | 8.9% |
| Smartsheet Inc. | 18.6% | -1.7% | 16.8% |
| Domo, Inc. | 0.0% | -14.7% | -14.7% |
| MGI - Media and Games Invest SE | 32.9% | 30.2% | 63.1% |
| Logiq, Inc. | -157.7% | -10.0% | -167.7% |
| Zendesk, Inc. | 27.4% | -13.4% | 14.0% |
| Expert.ai S.p.A. | 12.2% | -7.7% | 4.5% |
| FalconStor Software, Inc. | -8.8% | 9.5% | 0.7% |
| InterDigital, Inc. | 21.8% | 69.8% | 91.7% |
| Avaya Holdings Corp. | -18.5% | 5.8% | -12.7% |
| Lyft, Inc. | 19.9% | -2.7% | 17.2% |
| Bill.com Holdings, Inc. | 13.4% | 7.3% | 20.7% |
| Alarm.com Holdings, Inc. | 7.8% | 19.9% | 27.7% |
| Tyler Technologies, Inc. | 10.7% | 20.8% | 31.5% |
| Moneysupermarket.com Group PLC | 23.7% | 29.4% | 53.1% |
| Zoom Video Communications, Inc. | 3.6% | 24.1% | 27.8% |
| D4t4 Solutions Plc | 37.4% | 18.7% | 56.1% |
| GB Group plc | 7.4% | 10.8% | 18.3% |
| NetSol Technologies, Inc. | 7.7% | 9.0% | 16.6% |
| Oracle Corporation Japan | 8.3% | 33.7% | 42.0% |
| Pegasystems Inc. | 12.5% | 19.1% | 31.6% |
| DocuSign, Inc. | 8.3% | 15.4% | 23.7% |
| Workday, Inc. | 14.3% | 8.8% | 23.1% |
| Brightcove Inc. | -0.2% | 3.5% | 3.3% |
| Dayforce Inc | 13.5% | 10.6% | 24.0% |
| Cerence Inc. | -31.2% | -2.4% | -33.5% |
| Materialise NV | 3.4% | 11.9% | 15.3% |
| Cerillion Plc | 41.0% | 49.2% | 90.3% |
| INTERSHOP Communications AG | -1.8% | 8.1% | 6.3% |
| Esker SA | 36.9% | 15.1% | 51.9% |
| Serviceware SE | 13.3% | 2.0% | 15.3% |
| Salesforce, Inc. | 8.3% | 29.7% | 38.0% |
| Unity Software Inc. | -13.7% | -6.1% | -19.8% |
| Mitek Systems, Inc. | 7.0% | 20.6% | 27.6% |
| Commvault Systems, Inc. | 21.6% | 9.2% | 30.8% |
| Kaleyra, Inc. | 3.7% | -1.1% | 2.6% |
| Destiny Media Technologies Inc. | 0.1% | 7.5% | 7.6% |
| Manhattan Associates, Inc. | 6.1% | 26.7% | 32.9% |
| Crealogix Holding AG | -11.3% | 13.9% | 2.6% |
| IVU Traffic Technologies AG | 11.6% | 16.4% | 28.1% |
| ShotSpotter, Inc. | 1.5% | -1.5% | -0.0% |
| ServiceNow, Inc. | 21.1% | 21.6% | 42.7% |
| PagerDuty, Inc. | 8.2% | 0.5% | 8.7% |
| Calix, Inc. | -8.8% | -2.1% | -10.9% |
| Qumu Corporation | -14.2% | -55.9% | -70.0% |
| Eventbrite, Inc. | -11.5% | 1.3% | -10.3% |
| Workiva Inc. | 19.0% | -5.8% | 13.3% |
| IAR Systems Group AB (publ) | -1.6% | 30.9% | 29.4% |
| Digital Turbine, Inc. | -2.5% | 8.1% | 5.7% |
| MiX Telematics Limited | 4.0% | 8.9% | 12.9% |
| Bentley Systems, Incorporated | 10.4% | 28.3% | 38.7% |
| Model N, Inc. | 8.6% | 5.3% | 13.8% |
| Kainos Group plc | 10.7% | 16.4% | 27.0% |
| Nemetschek SE | 25.3% | 30.9% | 56.2% |
| RealNetworks, Inc. | -19.5% | -36.0% | -55.5% |
| RingCentral, Inc. | 6.5% | 11.6% | 18.1% |
| WiseTech Global Limited | 9.1% | 45.9% | 55.0% |
| LiveChat Software S.A. | 4.1% | 54.0% | 58.1% |
| Q2 Holdings, Inc. | 13.3% | 9.6% | 23.0% |
| Vertex, Inc. | 15.0% | 9.9% | 24.9% |
| Ebix, Inc. | -30.7% | 17.8% | -12.9% |
| Immersion Corporation | 3538.9% | 14.3% | 3553.3% |
| Rent-A-Center, Inc. | 7.5% | 14.4% | 21.9% |
| Black Knight, Inc. | -9.4% | 29.6% | 20.2% |
| Intuit Inc. | 15.6% | 31.3% | 46.9% |
| BlackLine, Inc. | 8.0% | 16.5% | 24.5% |
| PensionBee Group plc | 87.5% | -23.2% | 64.2% |
| Smart Eye AB (publ) | 4.9% | -14.4% | -9.6% |
| Tracsis plc | 17.8% | 13.1% | 30.9% |
| Datadog, Inc. | 26.0% | 5.7% | 31.7% |
| Smith Micro Software, Inc. | -38.9% | -84.0% | -122.8% |
| JanOne Inc. | 926.0% | -19.4% | 906.7% |
| accesso Technology Group plc | 404.0% | 15.0% | 419.0% |
| Phunware, Inc. | -179.7% | -553.4% | -733.1% |
| Uber Technologies, Inc. | 18.1% | 16.4% | 34.5% |
| Temenos AG | 4.3% | 34.6% | 38.9% |
| Fastly, Inc. | 7.4% | -9.6% | -2.2% |
| NCC Group plc | 12.7% | 4.4% | 17.1% |
| Creative Realities, Inc. | -6.2% | 0.0% | -6.2% |
| Porch Group, Inc. | -7.4% | 29.2% | 21.8% |
| Vogo SA | 27.3% | -5.0% | 22.3% |
| Blackbaud, Inc. | 0.2% | -16.0% | -15.8% |
| Lectra SA | 5.1% | 17.1% | 22.2% |
| Cadence Design Systems, Inc. | 22.3% | 33.2% | 55.5% |
| Coupa Software Incorporated | 17.6% | -28.7% | -11.1% |
| Bambuser AB (publ) | -36.2% | -123.6% | -159.8% |
| PSI Software AG | 7.0% | 7.7% | 14.7% |
| LivePerson, Inc. | -24.9% | -18.9% | -43.8% |
| Fair Isaac Corporation | 16.7% | 46.9% | 63.6% |
| RM plc | -15.0% | -16.6% | -31.6% |
| Progress Software Corporation | 22.1% | 29.9% | 52.0% |
| Envestnet, Inc. | 9.5% | -6.8% | 2.7% |
| ATOSS Software AG | 76.3% | 37.0% | 113.3% |
| Intellicheck, Inc. | 7.1% | -3.0% | 4.1% |