Way of Will Inc. produces and sells natural essential oil body care systems for active lifestyles in Canada. It offers various natural body care and clean-beauty products, including deodorants, body washes and lotions, hand washes, bath soaks, aromatherapy rollers, and other products under the Nude & Crude and Gu Society brands. The company was incorporated in 2016 and is headquartered in Scarborough, Canada. Way of Will Inc. is a subsidiary of New Wave Holdings Corp.